In honor of Black History Month, we’re taking cues from the #NewBlackFriday initiative, which encourages buying products or services from Black-owned businesses to help tactically address systemic economic inequality. Our niche has always been to bring our readers the latest in style and shopping, and with many of us being a bit more thoughtful about where our dollars go, we thought we’d share some of our favorite Black-owned fashion boutiques so you’re well equipped to shop with purpose. So whether you're looking for a wardrobe pick-me-up in the form of some joy-sparking shoes or a deliciously comfy dress, scroll on for some wonderful options to support today and in the future. And just in case you're feeling especially inspired to flex that retail muscle, please check out our features on Black-owned fashion brands, beauty brands, products, and retailers, too.
Sincerely, Tommy is a Brooklyn-based concept store by Kai Avent-deLeon that stocks the coolest emerging brands, often at rather accessible prices. New drops are going fast, so it's a good idea to sign up for the brand's newsletter. And just in case you needed more to fall in love with, the store also houses a coffee bar.
T.A. is a new NYC-based concept store owned by Telsha Anderson. If you're not in NYC, you can still shop the tightly edited selection of indie brands online. You'll find some fashion-girl favorites like Ellery alongside new brand discoveries such as Gauntlett Cheng.
Union first opened in 1989 in NYC to "showcase what the local community of kids were up to with music, art and fashion," according to its website. The store now has a Los Angeles location helmed by Chris Gibbs and his wife, Beth Birkett, that stocks a standout mix of streetwear pieces and luxury brands. Even though the store is geared toward menswear, there are plenty of discoveries for anyone to delight in.
The Folklore is an NYC-based online store that stocks Africa and the diaspora's contemporary designers, such as Third Crown, pictured above. Perusing its site is an exercise in delight and discovery, and it's smart to act quickly, as some of the pieces are exclusive and even one-of-a-kind.
Founded by Sherri McMullen, the namesake Oakland-based boutique is credited with helping bring global luxury womenswear to the area. Whether shopping online or IRL, you'll find emerging designers alongside well-established favorites, as well as a selection of African and African American apparel and home décor designers.
Well(un)known is an L.A.-based boutique and online shop founded by Aneesha DuBois and Chris Taylor that aims to highlight fashion creatives and their artistry. As the name indicates, the curation is aimed for shoppers to discover designers that they may not know (yet) such as Mara Paris and Valas Los Angeles.
If you've ever thought vintage shopping takes a fair amount of work, then Thrilling just might be your solution. The digital marketplace sources from shops around the country, so you can support America's small vintage businesses all from the convenience of one well-curated site. It's just a bonus that many of the picks feel like those once-in-a-decade special finds.
Be sure to follow Elia Vintage on Instagram to get alerted of new drops because her vintage curation is so on point that it sells out almost immediately. If you're into a minimalist '90s aesthetic and scoring deals, this one is for you.
Lait de Coco offers handmade pieces and vintage finds that feel like a delightful escape to a very stylish island. The site is currently on hiatus, but if you're interested in a slice of the tropical life, be sure to follow the brand on IG, and sign up for the newsletter to hear about its newest drops.
This post was originally published at an earlier date and has since been updated. Since our support for Black-owned brands is a forever kind of thing, we thought we'd update any sold-out products to make it easy to shop the latest and greatest from some of our favorite designers.