A three-year partnership to educate about the impacts of online bullying
Through the partnership with The Cybersmile Foundation, one of the world’s leading anti-cyberbullying nonprofit organizations, with a commitment to promoting kindness, diversity, and inclusiveness online, Urban Decay can educate its audience and employees about the impacts of online bullying and how to identify, prevent, and alleviate any instances they witness.
Urban Decay’s collaboration with The Cybersmile Foundation is designed to develop education and support resources for important issues associated with cyberbullying and mental health. The first element premiered in February 2022 with six interactive Urban Decay x Cybersmile Education Modules and an accompanying digital changemaker toolkit, available for free. With the goal of reaching 500,000 people online, the program walks users through simple, impactful materials on everything from “Allyship on Social Media” to “Dealing With Online Bullying” to “Becoming a Changemaker.”
The partnership also features a three-part $300,000 donation from Urban Decay to The Cybersmile Foundation, to be used towards furthering its work and efforts in the fight against cyberbullying.