L’Oréal Appoints Rahquel Purcell as First Chief Transformation Officer, North America



New York, NY, December 1, 2022 – L’Oréal USA today announced the appointment of Rahquel Purcell as the Chief Transformation Officer for L’Oréal’s North America Zone. Purcell is the first-ever executive to hold this position in the region, where she will lead the newly formed North America Transformation Office.

In her role, Purcell will drive an ambitious transformation agenda to adapt and evolve L’Oréal’s operating models for the future, including core processes, ways of working, organizational design and business tools. 

“As the largest subsidiary of L’Oréal Group, our ability to proactively respond to the changing landscape of the market is key in driving our continued growth and industry leadership,” said David Greenberg, L’Oréal USA’s CEO and President of North America. “The development of the Transformation Office under Rahquel’s leadership is an opportunity to continuously drive an ambitious, strategic evolution of our business model across operations and functions, organizational design, core business tools and more.”  

Purcell worked at the forefront of the company’s efforts to respond to the pandemic market conditions in her previous role as Chief Operations Officer, North America, well positioning her to lead this new strategic mission. With more than two decades of supply chain management experience, Purcell will continue to drive transformation of critical workstreams across the enterprise. 



About L'Oréal USA      

L'Oréal USA is the largest subsidiary of the L'Oréal Group, the world’s leading beauty company. Through its management of over 35 iconic beauty brands, L’Oréal USA has generated more than $7 billion in sales annually. Products are available across all distribution channels including hair salons, department stores, mass market, pharmacies, medi-spas, e-commerce and more. L’Oréal USA’s commitment to growth is generated through sustainable innovation and driven by the company’s L’Oréal for the Future ambition which demonstrates sustainable development across the Group’s value chain. The company is headquartered in New York City, employs more than 11,000 people, and operates administrative, research, manufacturing and distribution facilities across 16 states.



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