L’Oréal’s ultimate innovation competition for students

Brandstorm is our innovation and strategic real time global marketing case study competition. ( The aim of the competition is to offer students (undergraduate and graduate) an educational experience and the opportunity to innovate within the beauty industry.

The year 2020 marks the 28th edition. Brandstorm launched in 1993 in Paris but India hosted its first edition in 2006. The competition echoes the L’Oréal philosophy of innovation, entrepreneurship and excellence to make beauty universal, whereby defining the future of marketing.

Each year we collaborate with one of our 34 global brands to create a marketing competition that challenges students to create disruptive solutions for the brand in the space of marketing or digital. The programme is supported by strong mentorship from senior management, brand managers and HR throughout the competitive journey, which is divided into domestic and international rounds.

A glimpse of India’s record of accomplishment at this competition so far:

2019: International 3rd Runners Up, MDI Gurgaon

Inventing the future skincare experience for health-conscious consumers

2018: International Winners - Tech Award, NMIMS Mumbai

Inventing the Professional Salon Experience of the future by imagining technology solutions to consumer needs

2015: International Runners Up, NMIMS Mumbai

Leaving a mark with their disruptive ideas to create an extensive Travel Retail Experience for Lancôme

2013: International Winners, SPJIMR Mumbai

Breakthrough innovation in the hair care and hair styling category for L’Oréal Paris

2011: International Runners Up, SCMHRD Pune

Imagining a new service experience and its associated range of products for men under L’Oréal Professionnel Homme

2009: International Winners, SCMHRD Pune

Creating the first fragrance for Maybelline New York

The theme for Brandstorm 2020 was building a plastic-less future in the beauty industry with L’Oréal’s Consumer Products Division. Teams had to come up with an innovation that reduces or eliminates the use of plastic by inventing new circular business solutions, and by creating a change in consumer behavior.

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