Garnier Hair Color Services

At-home access to the best color advice: try out, imagine, and reinvent your hair color

With Hair Color Services, Garnier is innovating to bring you access to know-how and recommendations from hair color experts whenever you like, wherever you happen to be. Find out how augmented reality is reinventing the salon experience to let you explore your hair color desires.

We believe that offering you the best in beauty also means providing you with expert service and advice. In 2020, with many salons closed across the globe, more and more of you have been turning to at-home hair color.

An at-home salon experience

To help customers decide on what will best suit their hair needs, and get reassurance on their shade choice, Garnier is launching dedicated digital services designed to let you explore your hair color possibilities while benefitting from Garnier’s expertise.
You can try out a personalized experience and get expert hair color advice from the comfort of your own home. Garnier’s expert tools use the latest technology to take the stress out of at-home hair color, reaching over 3 million users worldwide so far this year (Jan-Nov 2020).


A Virtual Try-on

The Virtual Try-on technology available on the Garnier website allows you to browse through all Garnier shades and try them on virtually from the comfort of your own home, before you take the plunge.

The service employs our augmented reality technology, Modiface. This technology uses an advanced face tracker algorithm that can detect your hair and virtually apply hair color.

Using your phone or webcam, this gives you an instant live preview of each new shade that moves with you realistically, and you can then compare before/after as well as share your selfie with friends to show off your new virtual look!
If you’re happy with the result, you can buy your chosen Garnier hair color product online with no worries about how it will look on you!
It’s the safe and easy way to check out the color before you commit to it.

Color Match/Shade Selector, the color you were expecting

If you need a little more help choosing your shade, then Color Match brings the salon experience to you, giving you personalized recommendations from hair color professionals based on your needs. 

First answer a few quick questions about your current hair color and needs, then indicate what kind of change you are looking for. The Garnier Color Match tool will provide a tailored selection of shades recommended by our hair color experts based on your answers. 

You can then use the Virtual Try-on technology to see instantly how these shades look on you live to help you pick the perfect one for you. 

A simple way to get all the benefit of our color expertise without leaving home!

Try Color Match

Try Shade Selector


Livestreaming: unique events providing live advice

Garnier is also bringing hair color expertise straight to you with livestreaming! Garnier UK (@garnieruk) recently held a Garnier Nutrisse Dye-along, featuring brand ambassadors Holly Willoughby and Davina McCall. Over 12 thousand viewers tuned in to watch them color their hair at-home live!

On the Garnier USA website, you can also tune in live to put your questions to the experts, featuring celebrity colorists, VIPs and Garnier Pros. 
Watch previous episodes to catch their tips and tricks for the best at-home hair color experience, as well as live demonstrations of Garnier Virtual Try-on and Shade Selector tools.

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