Abuse is Not Love: YSL Beauty’s Stand Against Intimate Partner Violence

By 2030, YSL Beauty’s objective is to educate two million people around the world on IPV through its partnership with local non-profits.

Women’s freedom has always been at the heart of the maison. Women should be free to be who they want to be, to think as they wish, and to express their opinions. Yet intimate partner violence (IPV) threatens their freedom and safety. It’s still all too common for abusive behavior to be wrongly justified as “love.

"One in three women will experience intimate partner abuse in their lifetime."

Source: World Health Organization

What is intimate partner violence?

Intimate partner violence can take physical, psychological, financial, or even cyber form. But no matter what shape IPV takes, it has one common feature: the desire to exert control within an intimate relationship, whether past or present.
Research shows that this kind of violence can come with key warning signs. Spotting these signs in time is critical to responding and being able to provide support.
Since the launch of its Abuse Is Not Love program last year, YSL Beauty has made a significant impact in educating over 100,000 young people about abusive relationships and supporting grassroots organizations. The brand focus on young people, as aged 16-24 have the highest prevalence and vulnerability to abusive relationships. Building upon this first year of initiatives, Abuse Is Not Love is now entering its next phase of growth, most notably with the expansion of its partnerships with non-profit organizations in 17 countries across four continents. The brand will also launch a new online training tool this month to provide resources and support for those in abusive relationships, as well as providing tools for those looking to become allies.

How do you identify the signs of an abusive intimate relationship?

This is not love… 9 warning signs to identify an abusive relationship:

IPV: who can I talk to?

If you need immediate assistance in your country, please consult the UN’s list of domestic violence helplines:


Domestic violence is a major social issue  

Whether verbal or physical, domestic violence can affect anyone, regardless of their social milieu, nationality, or culture. But it still primarily impacts women, who make up 88% of victims in France.

This appalling situation prompted YSL Beauty to engage in a program of awareness-raising and education to end domestic violence, partnering with non-profit organizations from 17 countries.

1 year of engagement in figures:


people trained worldwide on the warning signs of abuse, of which 4716 are loreal employees


countries onboarded with local grassroots organizations


research paper published in the Harvard Business Review

By 2030, YSL Beauty aims to educate two million people to recognize the signs of IPV. YSL Beauty is committed to doing everything possible to give women their independence. To give a voice to those that have been silenced.

Let’s spread the word: Abuse is not Love. 

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