L'Oréal Water Saver: Using Water More Sustainably in Salon and At-Home
A Beauty Tech haircare innovation to manage water consumption
To provide an environmentally responsible and unique salon and at-home experiences, L’Oréal and Gjosa have teamed up to create Water Saver, a new technology that makes sustainable water use available to everyone.
How can we use water in a sustainable way and preserve this vital and precious resource? L’Oréal is committed to reducing the water consumption of its activities but also to helping its partners to do so. Sustainable Water Saver haircare technology, which was unveiled at the CES 2021 tech show is part of the answer: it proves what Beauty Tech can do for the environment, and especially for sustainable water use.
L'Oréal relentlessly drives innovation to provide consumers and professionals alike with products and services that are better for them and for the planet, considerably reducing their environmental impacts at different stages of their lifecycles. Water saver is an integral part of L’Oréal’s sustainable journey and one of the key elements of “Haistylists for the Future” program. This program aims to ensure that salons manage water and waste sustainability, reduce energy consumption, and use recycled and recyclable product packaging.
Introducing Water Saver
Tech to reduce water consumption
To reinvent the hair washing and rinsing experience, Water Saver combines a micronization technology with a showerhead cartridge containing haircare products designed by Kérastase and L’Oréal Professionnel to cut water usage by 60%. To take the salon experience even further, we combined this technology with the professional hair expertise of Kérastase and L’Oréal Professionnel.
Thanks to the patented Cloud Cleansing approach, micronized haircare formulas specially designed for Water Saver by Kérastase and L’Oréal Professionnel are infused directly in the water stream, promoting better product distribution and absorption, as well as improved efficiency.
The result is a showerhead that divides the flow of water to create 10 times smaller droplets. Then, they are accelerated for faster and more effective rinsing. Water Saver only uses 2,4 liters of water per minute compared to the 7 liters consumed by a standard showerhead, cutting water use by 60% compared to standard rinsing while simultaneously improving the customer experience.
The system also features a data dashboard that allows salon professionals to monitor their water and energy consumption and savings.
"We believe it is our responsibility at L’Oréal to do our part to preserve the earth’s natural resources. Every drop of water is precious, and our new technology makes every drop of water count”
Nicolas Hieronimus, Deputy CEO of L’Oréal Group
A partnership based on sustainable innovation
To imagine and realize this Beauty Tech innovation, the L’Oréal Technology Incubator joined forces with Gjosa, a Swiss environmental innovation company. Gjosa has developed a unique water micronization technology inspired by the way rocket engines work.
“L’Oréal Water Saver is the result of an exemplary exclusive partnership, which joins a century-long legacy of innovation in haircare with cutting edge technology. It represents a new type of sustainable experience for consumers, and one we look forward to seeing activated around the world.”
Amin Abdulla, Co-founder of Gjosa
Rolling out a new haircare experience
The L'Oréal Water Saver haircare experience was piloted in select L'Oréal salons in New York and Paris. A global rollout is planned through 2023, and the new system is expected to be in 10,000 salons in the next few years. In the meantime L’Oréal is deploying water saving showerheads leveraging the Gjosa technology starting end of 2022.
Each year, up to 4 billion liters of water are expected to be saved. And since we are committed to making our Beauty Tech innovations available to all, a home version of Water Saver is under development so that everyone can enjoy a sustainable and unique haircare experience.
A convenient at-home shower device will be launched at a later date.