Discover the Brandstorm 2022 winners, watch the Final show !

From 83 000 participants to 3 winning teams

Watch the Brandstorm 30th anniversary edition



This 30th anniversary edition, empowered by Salesforce, saw thousands of high-potential beauty projects pitched to disrupt Beauty 2030 in 3 different tracks: inclusion, green & tech. Congratulations to the three winning teams who will soon be heading to Paris for a once-in-a-lifetime Intrapreneurship experience to develop their projects further.

Discover the 9 finalist teams and their projects!

Brandstorm 2022

Bringing together 


participants from all over the word since 1992

Bringing together 


registrants from 65 countries

Bringing together


more registrants than in 2021


This year is the 30th Anniversary of Brandstorm, making it bigger and better than ever before, offering participants the most powerful, attractive and inclusive edition. L'Oréal Brandstorm empowers youth to have impact tomorrow by inventing the future of beauty, addressing 3 major social issues: INCLUSION, TECH & GREEN


Imagine breakaway products & services to empower inclusive beauty

Invent the next dimension
of sustainable beauty

Revolutionize beauty personalization & experience fueled by Tech


The 3 winning teams for 2022, one from each track, will embark on an exciting, once-in-a-lifetime experience, an Intrapreneurship mission in Paris to transform their winning ideas into real L’Oréal projects!

“This Intrapreneurship experience is a life-changing experience for me. I never imagined before that I could go abroad while in college and take part in an experience like this and meet a lot of inspiring people at L’Oréal. I can learn many things and work with many functions inside the brand. It also prepares me before going on to a full-time job this year at L’Oréal “

(Alber, one of the 3 engineering students at the Bandung Institute of Technology, Indonesia of the 2019 Worldwide winning team)

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