Middle East
The future belongs to those who can learn, unlearn & relearn
Face to face with our experts on 19-23 of September
From scrappy to executive: How to Innovate in a Big Company ?
ONE WEEK TO RULE THEM ALL.
At L'Oréal, we believe in the power of sharing knowledge.
That is why we have created a worldwide virtual masterclass format to invite experts and leaders to share their knowledge and insights on globally relevant topics. It is really as simple as that!
It could be the first time you’re hearing about the topic, or it could be in your area of expertise; our Masterclasses offer you the opportunity to learn different perspectives and upskill your knowledge to boost your career!
Each L’Oréal Masterclass is a 1-hour event including a live presentation by a top L’Oréal expert and a live Q/A for you to get to know our speakers and ask your burning questions on the topic! What’s the objective? You learn from them and we learn from you.
Our Speakers
19/09 3PM CET
Shane WOLF
President of L'Oréal's Professional Products Division US Brands
A trained hairdresser, Shane has spent over twenty-eight years in professional beauty, holding various leadership positions across the hair industry. He has worked across top professional brands such as Redken, Matrix, Biolage, Kerastase, Shu Uemura, Pureology, Pulp Riot, and Mizani. Throughout his career, Shane has been inspired to build brands with a mission to improve the world through responsible production of products, innovation to reduce the environmental impact, and social causes. Shane currently sits on the L’Oréal Global Diversity, Equity & Inclusion Advisory Board, which brings together a brilliant and diverse group of external experts and members of the L’Oréal leadership to foster open discussion on how to strengthen L’Oréal’s commitments and enrich Diversity, Equity & Inclusion strategy. Additionally, Shane has created a Diversity & Inclusion Committee across the Professional Product Division US Brands, which works to educate, inform, and instill positive changes for more inclusive brands.
“HOW TO TAKE THE ROAD LESS TRAVELED?”
What will you learn with Shane?
• How to find your hidden passion
• How to flex your entrepreneurial muscle to innovate
• Why ‘good enough’ never is
20/09 1PM CET
Guive BALOOCH
Global Vice President of L'Oréal's Technology Incubator
As the head of L’Oréal’s Technology Incubator based in Paris and New York, Guive has helped L’Oréal evolve from the world’s foremost beauty company to a technology player; a company that empowers consumers through personalized products that solve their individual beauty and wellness desires. Guive oversees L’Oréal’s Technology Incubator and its labs around the world (New Jersey, San Francisco, Japan, and China).
Guive’s dynamic team partners with entrepreneurs, academic institutions, and experts across a diverse array of fields to unearth breakthrough research and first-to-market technologies.
.
“FROM SCRAPPY TO EXECUTIVE: HOW TO INNOVATE IN A BIG COMPANY?”
What will you learn with Guive?
• How to find innovative partners to foster beauty technology
• Why a leader needs to make time for all ideas
• How to build beauty technology through teamwork and collaboration
21/09 3PM CET
Angela GUY
Chief Diversity Equity & Inclusion Officer North America
Angela Guy is responsible for shaping the diversity efforts for the L’Oréal USA entity of the L’Oréal Groupe. Highlighting the value of all forms of beauty while respecting and reflecting the differences of our rapidly changing world, is a priority for both Angela and the business. Passionate about creating a workplace where everyone can thrive, be accepted and celebrated, Angela is currently focusing on building trust in the workplace. Prior to this appointment, Angela was Senior Vice President, General Manager of SoftSheen-Carson, the #1 multicultural beauty brand in the world.
“HOW TO BUILD AND MAINTAIN TRUST WITHIN TEAMS?”
What will you learn with Angela?
• About the role that inclusion plays in creating and sustaining trust
• What’s the link between employee belonging, trust, and psychological safety
• How L’Oréal’s DE&I strategy aligns with our purpose to create the beauty that moves the world
22/09 4PM CET
Adam KORNBLUM
VP, Head of Global Digital Marketing for CeraVe
Adam manages e-commerce, websites, search, social and content, influence and advocacy, media, and retail innovation for CeraVe. His work on the now TikTok famous CeraVe brand led him to be named by Glossy as one of the top Beauty & Fashion Marketers in 2022. He began his career as an entrepreneur, inventing two games—Hasbro acquired one, the other was a bestselling party game on Barnes & Noble.com thanks to successful social media and PR campaigns. Adam has won awards at Cannes Lions, CLIOs, Effies, and more for brands like American Express, NASCAR, Coke-Zero, vitaminwater, Aetna, among others.
“FROM BILLIONAIRES TO BILLIONAIRE BRANDS: HOW TO BUILD INFLUENCE & DRIVE DISRUPTIVE MARKETING?”
What will you learn with Adam?
• How to develop a roadmap for being resourceful
• About the Psychology of influencing human behavior
• What are the keys to becoming a disruptive guerrilla marketer in the digital age
• About the principles on winning in the corporate environment
23/09 11AM CET
Ankit PORWAL
General Manager of E-Commerce, Consumer Product Division SAPMENA
With 18 years of cross-functional experience within the Consumer-Packaged Goods and Beauty industries, Ankit is building a future-ready Beauty Tech Organization within L'Oréal. He has a strong passion and deep understanding of digital and is driving part of the digital transformation in the group. Previously, Ankit has also built regional expertise through roles across South Asia in Marketing, Innovation, E-Commerce, Digital transformation projects, sales, and commercial roles.
“HOW CAN BRANDS WIN IN THE E-COMMERCE WORLD?”
What will you learn with Ankit?
• Identify rising trends in the e-commerce world including pure players, SoCom and d2C
• Recognize the importance of brand pull and activation online
 |
The future belongs to those who can learn, unlearn & relearn |