Science & Technology

Developed by L’Oréal in partnership with the tech company Prinker, a pioneer in printed, non-permanent tattoos, L’Oréal Brow Magic makes professional-like results accessible at home. Using 2,400 tiny nozzles and printing technology with up to 1,200 drops per inch (dpi) printing resolution, L’Oréal Brow Magic is the first handheld, lightweight, electronic brow makeup applicator to provide consumers with their most precise brow shape in seconds.

An estimated 50 million people globally live with limited fine motor skills. This makes some daily gestures, like applying makeup, challenging. Under development by L’Oréal scientists and engineers, HAPTA is a handheld, ultra-precise smart makeup applicator for users with limited hand and arm mobility, offering them the ability to steadily apply lipstick at home. HAPTA will incorporate technology originally created by Verily to stabilize and level utensils to give people with limited hand and arm mobility the ability to eat with confidence and independence.

SkinCeuticals will be sharing its latest service innovation, Pro 1:1, where consumers can experience a private one-on-one video consultation with a medical aesthetic professional.

In March 2022, L'Oréal Research & Innovation launched UVMune 400, a breakthrough sun filtering technology that protects the skin effectively against the entire ultraviolet (UV) spectrum. A sun protection pioneer for 30 years, La Roche-Posay was the first L’Oréal brand to launch UVMune 400 through its Anthelios franchise.

To achieve beautiful skin, Lancôme is committed to offering smart diagnostics, bespoke solutions, and expert advice. In continuing to develop its own Beauty Tech services, the brand developed Skin Screen, an exclusive, cutting-edge skin analysis service for every woman.

YSL SCENT-SATION is a state-of-the-art, in-store experience leveraging neuroscience to provide personalized fragrance advice, premiering at the Dubai Mall in the YSL Beauty Innovation Lab pop up from December 16th to 28th, 2021. It's a cutting-edge technology for beautiful emotions. A catalyst to reveal your personality.

Over the past 10 years L’Oréal has entirely reinvented the way to design and manufacture our products, making sustainability a fundamental requirement. Today, we are going further with the L'Oréal for the Future program, and Green Sciences are one of the driving forces behind this transformation towards meeting the challenges of transparency, performance and respect for the environment.

For many of us, playing with our hair color is more than just about looking great: it is about affirming who we are and what we want. To give you the freedom to try out any color you like Kérastase has combined its deep understanding of hair with L’Oréal’s scientific expertise to create Chroma Absolu, a care range that looks after your hair from the inside out, shielding it from the damage caused by color treatments. Find out how hair science is working for color.

At the 26th annual conference of the International Federation of Societies of Cosmetic Chemists (IFSCC), teams from L’Oréal Research & Innovation presented their latest scientific advances and formulations in the areas of skin and hair. Hair-related innovation was a key focus. Read on to find out what our researchers are inventing for your hair.

L'Oréal Group Articles: To provide an environmentally responsible and unique salon and at-home experiences, L’Oréal and Gjosa have teamed up to create Water Saver.