Fragrances are intrinsically linked with memories.
Our REPLICA fragrances are designed to replicate all the feel-good sensations of our happiest memories. Inspired by the eponymous collection of clothing and accessories, the REPLICA Collection of Fragrances was introduced in 2012. Each fragrance instantly evokes moments and locations. Emotional souvenirs recalling sensory experiences and positive emotions that echo our own personal history as well as the collective unconscious.
REPLICA has a purpose that is unique and universal:
- Authenticity: reflected in REPLICA’s values and codes: minimalism, craftsmanship, naturality.
- Universality: sourced from the most universal, happiest emotions and sensations of personally cherished memories shared by all
- Escapism to the very special, our so unique destinations where those memories were made.
More than ever, REPLICA is the brand that transports you out of today’s harsh reality into the bygone times of reassuring happy memories.
Guillaume De Lesquen
Designer Brands Fragrances Worldwide President
“Sometimes you just have to close your eyes to be transported to the other side of your own world. Inspired by those ephemeral moments that we would like to keep a trace of forever, I use all my senses to capture the elusive for Replica!”Maurice Roucel, Matcha Meditation’s co-perfumer