Middle East
Inspiring consumers to take action with us
An important part of achieving sustainability is accurately assessing the impact of products and acting to reduce that impact. We think our responsibility is to share this information with consumers so they can make informed, sustainable choices. People are willing to do their part for the environment, but to achieve this, transparency is key. That is why we developed a Product Impact Labelling system to inform consumers on the environmental and social impact of our products.
In order to provide consumers with clear and useful information, this Environmental and Social Impact Labelling includes a score on a scale from A to E, with an “A” product considered as “best in class” in terms of its environmental impacts in its category. The score will give an accurate vision of the impact of a L’Oréal product by taking into account 14 planetary impact factors such as greenhouse gas emissions, water scarcity, ocean acidification or impact on biodiversity, measured at every stage of a product’s life cycle.
The labelling, first launched for Garnier haircare products in France in 2020, has now been launched by 7 brands, for three product categories, in up to 22 European countries and in the US. We will continue its roll-out in the coming months.
In parallel, we are a member of the EcoBeautyScore Consortium, which brings together 50 companies and professional associations from the cosmetics industry. The Consortium’s aim is to co-develop an industry-wide environmental impact assessment and scoring system for cosmetics products. The approach has a global scope and may help provide consumers with clear, transparent, and comparable environmental impact information, based on a common science-based methodology. A footprinting and scoring prototype is targeted for end of 2022, providing the environmental scoring for a selection of product categories at first. It will then be verified by independent parties.
Commitments
Where can I find the environmental and social labelling?
Our environmental and social labelling builds on the extensive work that has been carried out in recent years to improve the profile of our products. Recognized by scientific independent experts, it is also consistent with the recommendations of European authorities.
Clémence GossetHead of Consumer information, L’Oréal Corporate Responsibility