L'Oréal Group
L'Oréal Groupe : L'Oréal Caribe appoints DDB Latina Puerto Rico as its new creative agency starting in January
With the objective of providing a greater strategic focus on creative development in its business, L'Oréal Caribe, the leading beauty company, announced that it is incorporating a creative advertising agency for the first time for its four divisions of Consumer, Professional Products, Luxe and Active Cosmetics, encompassing all beauty categories, through the designation of DDB Latina Puerto Rico as a business partner as of January 2022.