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Beauty Tech

Brow Magic

Developed by L’Oréal in partnership with the tech company Prinker, a pioneer in printed, non-permanent tattoos, L’Oréal Brow Magic makes professional-like results accessible at home. Using 2,400 tiny nozzles and printing technology with up to 1,200 drops per inch (dpi) printing resolution, L’Oréal Brow Magic is the first handheld, lightweight, electronic brow makeup applicator to provide consumers with their most precise brow shape in seconds.
Beauty Tech

Discover HAPTA

An estimated 50 million people globally live with limited fine motor skills. This makes some daily gestures, like applying makeup, challenging. Under development by L’Oréal scientists and engineers, HAPTA is a handheld, ultra-precise smart makeup applicator for users with limited hand and arm mobility, offering them the ability to steadily apply lipstick at home. HAPTA will incorporate technology originally created by Verily to stabilize and level utensils to give people with limited hand and arm mobility the ability to eat with confidence and independence.

L’Oréal-UNESCO for Women in Science Honors Five Trailblazing Arab Female Scientists

Regional Young Talents Program Honors Five Trailblazing Arab Female Scientists from the GCC . The exceptional scientists received grants totaling EUR 76,000 to further their innovative research in Science, Technology, Engineering and Mathematics (STEM).
L'Oréal Group | Technology

The industry of the future

We built the industry of the future that is automated and digital with experts and cutting edge technology that include agile lines, autoguided vehicles,​3D printing mock-ups for manufacturing and remote assist augmented reality glasses. ​

Biotherm returns to offshore racing

Biotherm is launching back into the world of offshore racing through a collaboration with renowned skipper Paul Meilhat. Together, the blue beauty skin care brand and the French skipper have embarked on an ambitious ambitious mission: using sailing to increase awareness around the threats facing our ocean as a part of the brand’s 2030 sustainability commitments.
Human Relations | L'Oréal Group


It is L'Oréal's intention to contribute to solving major societal challenges. One of L'Oréal's top priorities is reinforcing youth employment as a corporate responsibility.
Commitments | L'Oréal Group

L'Oréal Groupe - A 360° Immersion in the Art and Science of Premium Skincare Manufacturing – Come Behind the Scenes of our Piscataway Plant in the United States

Have you ever found yourself wondering what goes on inside a beauty manufacturing plant? Why skincare should be produced under increasingly rigorous hygiene standards? Are you curious why our L’Oréal plants have internal norms that go far beyond external regulations, and a unique quality management system covering each step of production? Well, here is a chance to come and see! Discover the 360° “behind the scenes” tour of the Piscataway plant, our premium skincare manufacturing facility in the United States.
Brands | Commitments | L'Oréal Group

With Good Fortune, Viktor&Rolf Expresses Modern Spirituality

Following the continuing success of Flowerbomb, launched in 2005, Viktor&Rolf recently unveiled Good Fortune. A new Eau de Parfum – whose ambassador is English singer, songwriter, dancer and actress FKA twigs – expressing modern spirituality and inviting women to follow their own paths and create their own destiny.
Commitments | L'Oréal Group

L'Oréal Groupe - Ralph Lauren Fragrances Introduces Polo Earth, the New Fragrance with a Purpose.

Embodying its work in innovative product development and sustainability, Ralph Lauren Fragrances introduces a new 97% natural-origin vegan fragrance, Polo Earth. Learn more about this fragrance which brings together luxury, nature, and sustainability.
Commitments | L'Oréal Group

L'Oréal Groupe - Garnier To Empower 250 Million People To Live Greener

The global beauty brand launches educational campaign set to help all of us take One Green Step. Garnier reveals its next Green Beauty milestone as the brand launches an educational campaign dedicated to sustainable consumption.
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