Brow Magic

Introducing L’Oréal Brow Magic

Historically, achieving a desired eyebrow look can take several products, time and expertise—with precise results requiring expensive professional services like microblading. With L’Oréal Brow Magic, people can achieve a personalized eyebrow look at home based on their natural brow and facial features.

Developed by L’Oréal in partnership with the tech company Prinker, a pioneer in printed, non-permanent tattoos, L’Oréal Brow Magic makes professional-like results accessible at home. Using 2,400 tiny nozzles and printing technology with up to 1,200 drops per inch (dpi) printing resolution, L’Oréal Brow Magic is the first handheld, lightweight, electronic brow makeup applicator to provide consumers with their most precise brow shape in seconds.

Using L’Oréal’s Modiface AR technology, L’Oréal Brow Magic scans the user’s face and makes recommendations for microblading, micro-shading, or filler effects.

“The strength of L’Oréal’s beauty tech program is supported through the quality of our partnerships,” said Guive Balooch, L’Oréal Global Head of Research and Innovation’s Tech Incubator. “Often, we find a brilliant technology that is being applied to something outside the beauty realm. Combining L’Oréal’s heritage of beauty with these advanced technologies allows us to create entirely new beauty gestures—reimagining the original technology, and the traditional beauty experience, in the process.”

How does it work ?

How to use the device:

• Open the L’Oréal Brow Magic app and scan face with the Modiface brow reader
• Select desired shape, thickness, and effect
• Brush the L’Oréal Brow Magic primer through brows
• Move the printer across the eyebrow in a single, sweeping motion
• Apply a topcoat finish to lock in the look

The eyebrow look created by L’Oréal Brow Magic is easily removed with a standard makeup remover. L’Oréal Brow Magic is expected to launch in 2023.