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Vichy : Measuring product improvement using SPOT
Vichy : Measuring product improvement using SPOT

04/2018

  • regarding the packaging, the box was no longer laminated, which makes easier the recycling of packaging, the jar contained 10% recycled glass and the weight of the cap was reduced by 10g (-44%);
  • the environmental footprint of the formula has been improved as the biodegradability rate increased from 71% to 97%;
  • the proportion of renewable ingredients sourced sustainably or derived from green chemistry rose from 55% to 95%;
  • the social impact has been improved as the product formula now includes shea butter produced via a sustainable sourcing programme developed in Burkina Faso and benefiting to more than 35,000 women producers.
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