Brands

Driven by the conviction that these limits are not immutable, the brand is committed to those who have the courage to stand out from the crowd and shatter the boundaries, with the documentary Push The Boundaries and the "YSL Beauty Zone" event.

After conducting seven years of research and working with hairdressers all over the world, L’Oréal Professionnel Paris has developed Metal Detox, the first protocol to detoxify hair by neutralizing the metal deposits found inside the hair fiber.

Kérastase believes all hair is beautiful hair: taking care of people starts with taking care of their hair, no matter its type and texture. Inclusivity is a fundamental value for the brand and providing professional care for all hair is its mission.

From training and educating hairdressers to creating routines that suit your needs, Kérastase is reinventing the ways to care for every type of curl.

Kérastase understands that while all hair is biologically the same, each type and texture of hair requires specific professional care.

Nestled at the foot of Morocco’s Atlas mountains, the Ourika Community Gardens by YSL Beauty embody the brand’s social and environmental commitment.

From the cultivation and sourcing of raw materials to product formulation and packaging, Lancôme is committed to building a more sustainable future for the planet and its consumers.

A signature that celebrates the anniversary of the brand mission to empower women

Biotherm is committed to reducing packaging waste through innovation with the Life Plankton Elixir Blue Fountain.

Committed to ways to respect the environment, Garnier has reinvented its iconic Ultra Doux line thanks to a new format: solid shampoo.